Paloma Chiner

Paloma Chiner is a Spanish soprano with a career path at international level. She has been working with renowned artists like Ileana Cotrubas, Raina Kavainvanska and Renata Scotto among others. She’s also a member of valencia chamber music project Plaerdemavida Ensemble. We worked with the soprano to design a brand new website and improve her online presence for a a better scale and communication.

During the briefing of the project, the soprano was clear on how the website should be: transmit the artistic and personal approach of Paloma Chiner when she’s singing for a play. We designed a website with a very visual approach, composed of photographs of the Soprano with elegant typographies. We played mixing serif and sans-serif fonts, contrasted and colored images, small and big texts, with all of these elements integrated in a clean interface and a pleasant feel navigation system.

We focused the content of the website for professionals and the general public. We also designed a homepage with the main sections of the site to reach in a few seconds the attention of the user. To optimize the accessibility was one of the most important point to develop, so each user can access to the website using his phone, tablet or his computer.